SAY IT WITH SHINER
In Texas, a simple "Shiner" can speak volumes. It can be an exclamation, proclamation, acclamation, and more. Whatever it is, join the conversation, grab a Bock and say it with Shiner. The Say It With Shiner campaign was Shiner’s first major campaign in over two years, and highlights all things Texans know and love. This was my first big brand campaign to ever have the opportunity to work on, and boy was it fun. The team crafted the entire campaign together seamlessly, and it was a great thing to be a part of.
Press: Adweek Adpulp Craft Business Daily
Social Media
out of home
bar activations












in store
CREATIVE TEAM:
CCO: Mickey Ogando
CD: Rodrigo Rothschild
Senior Writer: Chris Nordhal
Writers: Maddie Hester & Taylor Smith (me, hi)
Art: Kerrie Heckle
Designer: Kaleb Sindac