San Francisco Bay coffee: One Small sip

While working at Cutwater, my partner and I were on the pitch team for SFBC. Our idea, ‘One Small Sip’ was the winning pick of the litter. How cool! The brand was aiming to build a campaign around their commercially compostable OneCUP coffee pods, a greener alternative to standard K-Cup pods. Our concept of a San Francisco Bay Coffee Pod being ‘One Small Sip’ to a better, cleaner, brighter tomorrow, inspired a wave of ideas that ultimately landed on the notion of ‘the pod print’ and how us coffee-drinking humans can reduce it.

This campaign took months and months to build, with the help of so many talented creatives, account managers, clients, producers, illustrators, editors, and more. Not one stone was left unturned in terms of design, storytelling, and elevating the message to reduce your plastic pod waste. Seriously, like 80 million of them just sit in landfills for 500 years. Booooo!