paid social
We took snippets of our hero :30s and turned them into engaging paid social to bring the story of Unconditional Love to Instagram & Facebook.
Unconditional 🧡
We depend on our pets, they depend on us. We’re family. And being family means having familial conversations.
For our PROMAX Flea & Tick collar campaign, we tapped into the uncomfortable moments of parenthood. The birds and the bees? More like the ticks and the fleas.
Creative & PRODUCTION Team:
CCO: Chuck McBride
CD: Scott Padden
Senior Writer: Taylor Smith (me, hi)
Senior Art: Alex Ebright
Copywriter: Steve Malloy
Producer: Jason Souter
Production Company: Central Films
Director: Rodrigo Garcia-Saiz
DP: Federico Cantini
Executive Producer: John C Barreiro
Line Producer: Maeliosa Tiernan
Editor: Crandall Miller
Post VFX Team: Chris Grey, Elliot Fan, Andrew Jerez @ Warm + Fuzzy