Unconditional 🧡
We depend on our pets, they depend on us. We’re family. And being family means having familial conversations.
For our PROMAX Flea & Tick collar campaign, we tapped into the uncomfortable moments of parenthood. The birds and the bees? More like the ticks and the fleas.
paid social
We took snippets of our hero :30s and turned them into engaging paid social to bring the story of Unconditional Love to Instagram & Facebook.
Creative & PRODUCTION Team:
CCO: Chuck McBride
CD: Scott Padden
Senior Writer: Taylor Smith (me, hi)
Senior Art: Alex Ebright
Copywriter: Steve Malloy
Producer: Jason Souter
Production Company: Central Films
Director: Rodrigo Garcia-Saiz
DP: Federico Cantini
Executive Producer: John C Barreiro
Line Producer: Maeliosa Tiernan
Editor: Crandall Miller
Post VFX Team: Chris Grey, Elliot Fan, Andrew Jerez @ Warm + Fuzzy