NOTHING ROUTINE
DermapenWorld came to us needing a total rebrand, with an emphasis on their newest innovation — an at-home micro needling device and skincare line that works in tandem with their in-clinic microneedling treatments.
We knew that this new at-home tool, skincare line, and in-clinic treatments would make your typical skincare regimen anything but routine — leading us to our campaign platform, Nothing routine.
Our gif-style approach not only created an eye-catching, unique video spot, but allowed us to capture tens of thousands of images for the brand to use across all assets.
Talk about two birds, one stone.
OOH
PAID SOCIAL
in-clinic branding
Creative & PRODUCTION Team:
CCO: Chuck McBride
Creative Team: Alex Ebright & Taylor Smith (me, hi)
Producer: Brooke Hopkins
Photographer / Director: Sarah Silver
Production / Photographer Agent: Ray Brown Productions
Still Life Photographer: Jeff Cate
GIF Editor: Becky Leung
Video Editor: Barney Miller at Roam Editorial
Executive Producer: Erica Tashiro Gosnell
Line Producer: Kerry Girvin
Production Manager: Jessica Thiel
1st AD: Dani Parker
Script Supervisor: Rachel Cole
1st Assistant: Eric Martin
Giffer: Jared Frost
Digital Tech: Charley Parden
