SERIOUSLY, IT’S LIGHT.

Shiner Light Blonde isn’t your typical light beer. It’s a craft beer. Meaning it doesn’t taste like glorified piss water, much like its competitors. Tasting it for the first time frequently results in utter shock after realizing how low the calorie count is. So, we created funny, light-hearted commercials that bring those moments of utter shock to life in quirky, unexpected situations. Because if you’re going to drink a light beer, you should at least be pleasantly surprised by the flavor. My attention was primarily focused on the Opera script (first shown), and helped concept and build out the other spots alongside my fellow writers.