Deliciously, De-Lick-able, Delectables

Delectables Stew and Squeeze Up treats are widely known as the most lickable cat treat on the market. Our goal was to own the lick through a series of relatable, fun moments we experience with our cats as they enjoy their favorite snack. On top of TV, social, and digital, we built out an all-new visual identity for the brand.

Proud moment for me: I wrote and sold in the Deliciously De-Lick-able Delectables tagline to the client, even performing it on my guitar during a meeting, proving that it in fact, should be a jingle. I messed up the chords about 4 different times and my guitar was out of tune, but hey, it worked.

Press: LBBOnline Ads Of Brands Adland World Branding Forum postPerspective & more.

Social Media